Year 11 Business studies

OREL VINE SCHOOL

BUSINESS STUDIES DEPARTMENT

OVERVIEW OF KS4

The aims are to enable candidates to:

•   make effective use of relevant terminology, concepts and methods used in business

•   apply their knowledge and critical understanding to a range of business contexts

•    distinguish between facts and opinions to make informed judgements

•    appreciate the perspectives of a range of stakeholders concerning the business environment

•    develop knowledge and understanding of the major groups and

•    develop knowledge and understanding of how the main types of businesses are organised, financed and operated

TERM 1 2021/2021 TOPICS OVERVIEW

1. External influences on business issues Review

This section focuses on different external influences on business activity and how these impact a business. It includes government influences on economic, environmental and ethical issues and how they impact the functional areas of businesses. In addition, the international economy including globalisation and its effects on businesses and governments, multinational businesses and exchange rates are important issues. Legal constraints are an external influence to be considered, but these influences are covered in the relevant functional areas above and in this last section. 

2. Marketing

This section includes the role of marketing, the distinctions between niche and mass markets, and market segmentation techniques. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section.